We know that you want to contribute to the causes you care about. But at some point, knowing how to help – or who to trust – became more difficult than it used to be.
We’re here to give you confidence and get you excited about effecting change again. Making a difference should feel rewarding and empowering – and we’re all about that get up and go feeling when it comes to making an impact in our world.
We get it
You feel connected to the causes you care about, but aren’t sure where to start finding the best solutions to them. It’s easy to feel like a drop in the ocean when it comes to tackling world problems. We have so much information available to us about global issues – but how are we supposed to know who is making the most effective use of resources and donations? We know it can be tough and frustrating to know where to turn – so that’s why we set out to help.
Our purpose and passion is to give you solutions to these problems. We sift through the complicated stuff for you, and tell you exactly which organisations are making change the most effectively. We give you the power to make an immediate, powerful difference – with you in the driving seat. And that’s not all.
At Kinder, we put causes first – because we know that you care most about problems, not necessarily organisations. That’s why we created our Appeals platform. Here, you can find information and stories on the issues you care about – without the misleading headlines and click-bait articles. We’ve created a unique vetting framework which evaluates organisations on how well they are solving the problems that we care about. We can then use this framework to carefully curate lists of organisations you can contribute to, informing you every step of the way on who performs the best in terms of transparency and accountability.
Kinder is so much more than just a place to donate to a cause. We’ve created a platform for you to discover and learn about global issues. We’ve also done the legwork to find you the most effective organisations to support. Donating through our platform is simple, convenient, and on your flexible terms – going directly to the cause you care about.
Donations aren’t the only way to contribute, either. My Kinder World is also a place to share stories, create fundraisers (coming soon), or simply talk about important issues. More than anything, it’s a place to connect.
Imagine how fast we can fix an important problem if our good intentions would be directed to the most effective solutions. At Kinder, we help you find those solutions and empower you to do good better
Mathys van Abbe
More about us
A deeper dive behind the scenes at Kinder
16 June 2021
This fashion label wants you to stop breathing pollution and start wearing it
Graviky Labs took the most polluted country on Earth as inspiration for new technology. Now streetwear label Pangaia makes its logos using black ink—made from toxic air pollution.
15 June 2021
From organic hemp to pineapple leather— fashion is shaking things up
The fashion industry is taking fundamental steps towards a green future for people and planet. Fashion activists, creative thinkers, and solution seekers are working on eco-friendly materials and careful production processes. This is transforming the tactile and ethical experience of fashion; with sustainable alternatives and circular solutions affecting real change.
11 June 2021
“Resistance is possible”: Local community protects refugees in Scotland
People in Glasgow stood by their neighbours in a peaceful protest against an immigration raid by the UK Home Office.
8 June 2021
Unnecessarily gendered products promote stereotypes and lead to bias
Amidst societal shifts, gendered products enforce outdated ideas and push an agenda based on conformity.
2 June 2021
Rockin’ upgrade for my hearing aid
Hearing aids have been designed to be hidden away like a secret. Lavishly designed pieces are scarce— which could be preventing people with hearing loss from breaking through social stigmas.
1 June 2021
6 Inspiring grassroots organisations that sprung up during the pandemic
While no one was completely immune to COVID-19, groups like elderly, people with compromised immune systems, and women were by far the worst affected. Here are 6 initiatives that sprung up to help marginalised groups during the not-so-great-equaliser.