What is #GivingTuesdayNow and how can you help from home?

“#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020.”

GivingTuesdayNow is an emergency event organised on May 5 by the non-profit organization Giving Tuesday as a response to the global crisis brought upon us by COVID-19. It is an addition to the organisation's annual Giving Tuesday event held on December 1 every year.

Giving Tuesday is an organisation dedicated to bringing generosity and citizen engagement back into the heart of our society. The organization's goal is to encourage people to give back to those who are less fortunate in any way they can.

#GivingTuesdayNow reflects the organisation’s values. It is a day of coming together globally and taking action. There are many ways you can join the movement, by raising your voice, using your reach, giving your time and donating to organisations and causes you care about.

The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. It’s a day when we can all come together and give back in all ways, no matter who or where we are.

Donating to causes that are doing crucial work on the field is a great way to contribute from your home. Here are 3 Kinder approved organisations you can donate to:

Movement On The Ground

The COVID-19 crisis poses a great threat in refugee camps where people are often forced to live in confined spaces and don’t have access to proper sanitation facilities. Movement On The Ground is an organisation dedicated to improving the lives of people who live in refugee camps by providing services such as waste management, education and community building. Currently, the organisation is one the few who are allowed in the refugee camps of Lesvos and Samos and they are working hard to ensure the safety and dignity of camp residents. Donate to Movement on The Ground below, or visit their Kinder profile for more information.


StrongMinds is an organisation treating depression and providing mental health services to women and children in Uganda and Zambia. The effect of the COVID-19 on the world population’s mental health is colossal, StronMinds is ensuring people adequate support to deal with the mental effects of this crisis. They are currently scaling their efforts in order to provide mental health support to hundreds and thousands of people across Uganda and Zambia.  To support their efforts, donate to StronMinds below.

Hygiene Village Project

Access to safe water and proper sanitation services is something many of us take for granted, however, millions of people worldwide don’t have it. Safe water and sanitation are especially crucial for local communities to be able to handle this crisis. Hygiene Village Project is a local organisation that implements water, sanitation, hygiene promotion and environmental management programmes in Malawi. To help the organisation reduce disease and death rates in the region through their services you can donate below.

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